Ceo Nickerson Case

Discussion board (Ethical exercise)

December, 7, 2013

Chapter 8

1. Consider each of the three options that Angela has. What are the risks of each? Which option will yield the best result?

Remove herself from the team: I think that if she remove herself from the team, she could lose her job so that is not the best solution to her, also Martin will think that Angela's decision made the failure and won't trust her.

Request a meeting with Martin and Fiona together to clarify Angela's role on the team: I think this is the best option for Angela because she should let Martin knows why she gave that option and could not clarify it, so in that way they will all know how gave the decision.

Speak to Fiona and Martin's boss, the director of credit card operation: In my opinion, this is not a good option either, because before going to the main bosses she should talk with her superiors in case of any problem not to make the problem bigger.

2. Has Martin react appropriately? If not what step should he take to ensure Angela's successful participation on his team?

I guess he react appropriately because he didn't know that the idea was from Fiona, Angela should tell him because if Angela can't clarify what she said he shouldn't faith her. Martin just have to control that his team doesn't end in a failure, he can't just guess that the decision was made by Fiona.

Chapter 9

1. Aside from ending the campaign, ho else could CEO Nickerson have addressed the concerns that cropped up?

I think Nickerson ought not take advertising because one of the objectives to sell your product is to be increasingly more well-known because the met is more and more buyers will extend, so while this Product talking in controversies that helps the company to have more customers which in turn buy the product. Also, have to be honest because when they lie about the product customers feel deceived and lose confidence get confusing or misleading to prices. Respect the customer first.

2. If is true that sales can experience a boost from controversy, it is worth the cost of potentially alienating some customers?

I think that is not necessary because has I said before the purpose is to provide the product and those controversies are the ones that make people review the product and buy it. Although it must be admitted that the creators of the ads should be subtle in order to sell product or can be misunderstood by buyers.

Chapter 10

1. What form of reinforcement did Ms. King use to motivate Marcus and Emily

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