Costo Swot Analyisis
Essay by Nancy0820 • June 5, 2012 • Case Study • 324 Words (2 Pages) • 1,318 Views
The company pays attention to details and has various strengths that add to its success. These factors include rapid turnover of the inventory, running an efficient operating structure, reduced cost of handling of merchandise and generation of high sales volume at each of its store.
The company has differentiated and positioned itself well in the market through its mission statement.
The products and services of the Costco Wholesale are reliable as the company deals in best available quality products at competitive prices.
Costco Wholesale offers its customers and consumers lowest prices on a wide range of national and international branded products and goods, in a wide arrange of merchandise categories.
Costco Wholesale also operates several consumer and business services, ranging from financial planning to health insurance. By providing top quality goods and services, Costco has been able to increase its market share a great deal over the past several years.
Costco Wholesale does its best to be a valuable quality provider for every community where they operate. This also includes providing good jobs at good pay, continuous involvement in community activities and charities
The first Costco warehouse opens in 1983 in Seattle, Washington. Costco home office is located in Issaquah, Washington. In October 1986, The company has 22 locations, 3.2 million members, and 7,294 employees. On 30th August, 1993, PriceCostco is formed and opens its first warehouse in the United Kingdom The first Asia Costco opens in Seoul, Korea in 1994 and the first Japan warehouse opens in 1999. During 2002 Costco finishes the fiscal year with 40.5 million cardholders and 98,000 employees worldwide In 2004 Costco is the 5th largest retailer in the U.S. and 11th largest in the world. Fortune Magazine lists Costco 29th on the Fortune 500. Costco opened its first car wash facility at Seattle in 2006. Costco opens office in Australia 2008. Costco Australia expands nationally with the opening of two warehouses in 2011.Costco was named one of the "most admired" companies by Fortune magazine.
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