Etisalat Swot
Essay by people • July 31, 2011 • Essay • 411 Words (2 Pages) • 2,201 Views
Etisalat
Logo
Parent Company Emirates Telecommunications Corporation
Category Mobile service provider
Sector Telecommunication
Tagline/ Slogans Now you're talking
USP Reputation for launching the right service to the right audience at the right market at the right time
STP
Segment Everyone wanting to use a cell phone
Target Group Individuals, enterprises and international telecommunications companies, ISPs, content providers and mobile operators.
Positioning One-stop shop for mobile and fixed-line voice and data services
SWOT Analysis
Strength 1.Major hub in the Middle East, for internet, voice, mobile , broadcast, roaming and corporate data services
2.Etisalat has 525 roaming agreements connecting 185 countries enabling BlackBerry, 3G and voice roaming
3.Strong brand presence and high marketing
Weakness 1.Controlling operations in various countries may lead to focus away from quality of service
2.Managing global operation
Opportunity 1.Enchancing customer services
2.Increased bucket offering to customers
Threats 1.Brand clutter may lead to major customer churn rate
2.Entry of new players
Competition
Competitors 1.Vodafone
2.Three Mobile
3.Telenor
4.AT&T
Parent Company Emirates Telecommunications Corporation
Category Mobile service provider
Sector Telecommunication
Tagline/ Slogans Now you're talking
USP Reputation for launching the right service to the right audience at the right market at the right time
Parent Company Emirates Telecommunications Corporation
Category Mobile service provider
Sector Telecommunication
Tagline/ Slogans Now you're talking
USP Reputation for launching the right service to the right audience at the right market at the right time
Parent Company Emirates Telecommunications Corporation
Category Mobile service provider
Sector Telecommunication
Tagline/ Slogans Now you're talking
USP Reputation for launching the right service to the right audience at the right market at the right time
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