Flight Case

The main interest for Classic Airlines is to decrease operational costs and develop its marketing strategies. A portion of the Airlines marketing plan is to increase customer retention and satisfaction. Because marketing is the ability of a business to meet individual and social needs of a target audience (Kotler & Keller, 2006). Classic wants to place emphasis on customers first because when customers are happy, it is easier to address the airlines revenue needs. The data contained in the documentation of Classic Airlines shows that the company is facing numerous problems that may slow its growth. Marketing concepts from the week one reading assignments will also be linked to the context of Classic scenario.

After reviewing The Classic Airline scenario, it seems Classics challenges come in the form of declining consumer confidence; Faithful customers are leaving and those still flying are flying less often or less often with Classic. This type of traveler behavior affects production. Taking into consideration the disposition of the product of Classic it is nearly impossible for them to produce a fresh product. The best they can do is to come up with newer strategies to keep the existing product stimulating. It is not enough to gather together consumers, the challenge is to keep them coming. Therefore, the product concept consists of the price, distribution, and selling practice of the product.

According to reports, Classic's reward memberships are not doing very well; it has declined to nearly 20%. This indicates that Classic needs to come up with stronger promotional campaigns. The management team sees the need to cut cost, and avoid unnecessary price discounts. In the airline industry, the experience, and the opinion of the customer is vital. It determines how far Classic Airlines needs to go to reach more customers. Research indicates, companies do not expend much on marketing strategies if they their target audience. Kotler and Keller (2006) stress that companies that perform market research ultimately experience enjoyable outcomes from their hard work Classic Airlines can surely benefit from new ideas for appealing to and holding on to customers

Marketing concepts can make or break a business. So it is imperative for Classic to have effective discourse with its members, in an effort to make its strategic planning more complete. Each department has a significant role in the execution of the idea. Classic Airlines knows the implications of entering into long-standing relationships. They know it is important for business to have open communication in an effort to build its product and marketing process. Marketing is not effective if not does no go through a smooth internal process. Internal marketing encompasses hiring, orientation, training, and retention program that subsequently results in better customer service (Kotler & Keller, 2006).

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