Foxtel Swot Analysis
Essay by adrian92 • September 3, 2011 • Case Study • 329 Words (2 Pages) • 2,267 Views
Foxtel is one of the pay television companies that successfully survived during the old day. The major strength that makes foxtel to success is the broad specialist channels that offered. From my research, Foxtel has offered more than 200 TV channel lately. Besides that, Foxtel has targeted the sales to business. This will be tremendously helpful for Foxtel to sale their product to more customers. Furthermore, another major strength for Foxtel is that Foxtel has brought most of their customers to its upgraded service. This new service will enable subscribers to replay the live television.
Even though Foxtel did a lot of advertisement through internet, however there are some areas that Foxtel miss to promote their service. For example, Foxtel has not pursued movement advertise in the rural area. The other weakness of Foxtel is that Foxtel's advertisement is mainly focused on young adults and middle aged customer. Foxtel has missed the chance to gain more market share because they were less focused on customer like the elderly.
After global economic crisis, Foxtel has made a decision to focus on household's concerns about their financial status to advertise its service. This is an opportunity to Foxtel as the advertisements have reflected that Foxtel would be a lower cost alternative compare to other forms of activity. Other than that, Foxtel can make use of Telstra as a famous company to expand the business into rural area of Australia.
Nowadays, Australian infatuation with DVDs and a home theatre system has threatened Foxtel. Most of the customers who might plan to sign up for the channels offered by Foxtel have instead chosen to build their own movie collections. Another major threat to Foxtel is the introduction of free-to-air, high definition television. On the other hand, the Australia government has enforced its 'anti-siphoning' rules, which fiat that most of the sport events must be shown on free-to-air television. Last but not least, the launch of Freeview is also another major threat to Foxtel.
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