Introduction to Marketing Opportunities

Introduction to Marketing Opportunities

A marketing opportunity should be considered as worthy of products. It is very much important to determine whether the marketing opportunity is a home run, single, or low hanging fruit..

Developing New Products

When a company like Apple creates a new product, it can almost be considered that people will buy it before they are even sure of what it is. That's because Apple has a long history of records in surprising people with their wide innovation in their industry. They continuously produce products that have a good reach in market.

A home run is an opportunity that provides a business with an enormous increase in growth. A home run is one of the riskiest types of marketing opportunity. This type of idea would be considered as a home run condition because it is very risky which takes up a lot of capital. A new product will always create huge return on investment to the business and would be a positive means of reflection on the company to all investors and customers. It would make them appear to be innovative and ready for growth. If they failed in this the opposite would occur. Investors would not see them as positively as they once had because they would be wasting capitals on ideas that they were unable to implement. If successful, it would result in a significant financial improvement. I would not recommend this type of a venture to a company that was not well established and able to dedicate a significant amount of their working capital to a side venture such as product development.

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