Introduction to Marketing

marketing is process by which companies create values and build strong customer relationship and capture customer value in return.customers are rfegarded as the primary focus of every organisation.In no circumstances can organisation exist without its customers.they are imporatant people so far as marketing is concern.marketing requires certain process for its to be effective.These are:

UDERSTANDING THE MAREKET PLACE OF CONSUMERS-That is getting to know the the needs, and demand for your product.there are five marketing cores needed to be taken into consideration.that is market,exchange and relationships,value and satisfaction,needs,want and demands and lastly market offerings(product,services and experience)

DESIGNING A MARKET-DRFIVEN STRATEGY-For a every every organissaton to be successful must have a driven strategy that two quetions must be analysed first

i)what customers are we serving (TARGET MARKET)

ii)What customers are we serving best(VALUE PROPOSITION)

market segmentation the process of choosing or groping of market into various segment or divisions

target market the process of choosing a particular market and focujsing or channeling your productgion into that particujlar sector.

vallue proposition refers to the promises that is the value and the benefit that a company promises to deliver to its target market or customers

Marketing management orientation-that is the

1.production concept

2.product concept

3.selling concept

4.marketing concept

5.societal concept

CONSRUCT A MARKETING PROGRAM AND CREATE CUSTOMER SUPERIOR VALUE

After getting all the above procedure mentioned, every marketing department of an orfganisation

is needed to adopt a marketing program of what we call MARKETING MIX.

Marketing mix refers to the tool needed to implement a marketing strategy.the marketing srfategy are:

The 4p's.they are

1.place

2.price

3.product

4.place

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