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Last update: January 6, 2016
  • The Brand Strategy System of Barr

    The Brand Strategy System of Barr

    In my opinion, a brand strategy system is including 5 parts: brand property, brand structure , brand awareness, brand limitation and brand management, which I call it THE PSALM OF BRAND! For Barr, let's just follow these five parts to make a conclusion. The first chapter of brand psalm---brand property of Barr: The brand property of Barr is really complicated. We usually describe a brand property from whether it is a manufacturer brand or a

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    Essay Length: 714 Words / 3 Pages
    Submitted: December 5, 2010 Essay by people
  • Term Paper on Marketing Process of McDonald's Corporation

    Term Paper on Marketing Process of McDonald's Corporation

    Objectives This study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Company Profile McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid

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    Essay Length: 1,717 Words / 7 Pages
    Submitted: December 25, 2010 Essay by people
  • Marketing Product Failure Research

    Marketing Product Failure Research

    2.What lessons one can learn from DuPont's success and failure? Many lessons were learnt from success and failure stories of DuPont. They are summarized as follows: * Investments such as in research and development must be able to have payoffs in the long term. * High expectations due to previous breakthrough successes. * There is a huge amount of uncertainty since there is no guarantee of every research being used successful in its innovation. It

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    Essay Length: 1,189 Words / 5 Pages
    Submitted: December 29, 2010 Essay by people
  • Marketing 3.0 Book

    Marketing 3.0 Book

    INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3.0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and creative. They define Marketing 1.0 as a product-centric era, marked with the famous saying of Henry Ford, "Any customers can have a car painted any colour that he wants as long it is black". When it

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    Essay Length: 387 Words / 2 Pages
    Submitted: January 2, 2011 Essay by people
  • Air Deccan - Marketing Plan

    Air Deccan - Marketing Plan

    Marketing Plan Problem Statements  Ramaswamy Gopinath is weeks away from opening a business that will provide the India with their first low cost air carrier and provide all Indians with low fares and the opportunity to fly for the first time. Mr. Gopinath needs to be able to convince his investors that his business model will be successful in the Indian market and that Air Deccan will become a very successful and profitable Company.

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    Essay Length: 572 Words / 3 Pages
    Submitted: January 2, 2011 Essay by people
  • Does Marketing Create or Satisfy Needs?

    Does Marketing Create or Satisfy Needs?

    First we must look at the types of goods or services that are commonly advertised and break those up into segments. The segments that we'll use will be: primary goods/services, and luxury goods/services. In my discussion of the primary segment I will cover some basic needs products such as foods (groceries, supermarkets), housing (real estate), and personal grooming (soaps, shaving, and tooth-paste). These are the goods that consumers are purchasing no matter what the state

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    Essay Length: 408 Words / 2 Pages
    Submitted: January 4, 2011 Essay by people
  • Whole Foods Market

    Whole Foods Market

    Introduction By 2005, Whole Foods Market had evolved into the "world's largest retail chain of natural and organic foods supermarkets." Their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values. Whole Food's stated mission statement was to "promote vitality and well-being for all individuals by offering the highest quality, least processed, most flavorful natural and naturally preserved foods available."

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 5, 2011 Essay by people
  • Internal Marketing Tactics

    Internal Marketing Tactics

    1. Develop a "Touch-Point" exercise to identify all the places that your organization comes into contact with the marketplace. 2. Measure Employee Awareness and Satisfaction - see if this ties into customer satisfaction. 3. Create an internal advisory board that positions top performers as internal consultants on new marketing messages or HR issues. 4. Hit the road with a salesperson. See what you can learn from the experience. 5. Develop an in-house radio program to

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    Essay Length: 402 Words / 2 Pages
    Submitted: January 17, 2011 Essay by people
  • Marketers - Features and Benefits

    Marketers - Features and Benefits

    Marketers need to know consumer needs so that they can target those needs with specific products and services. This linkage helps a consumer understand how the product helps satisfy her needs. Features and Benefits Marketers will match the features and benefits of various products and services to the needs of customers. When the consumer recognizes the benefit and is convinced it will serve his need, chances of a sell are enhanced. Types A marketer must

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    Essay Length: 262 Words / 2 Pages
    Submitted: February 6, 2011 Essay by people
  • Analysis of Nonprofits in Small Markets

    Analysis of Nonprofits in Small Markets

    After flying hours above the Atlantic, the anticipation for what a first-time European traveler will see is overwhelming. Europe is a land deep in history, a history filled with buildings and artwork older than the American Declaration of Independence. Nothing can prepare you for the decent into a world completely differently than your own. The landscape in the Netherlands is reminiscent of a patchwork quilt, perfectly square farms divided by streams and grassy paths. There

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    Essay Length: 1,600 Words / 7 Pages
    Submitted: February 12, 2011 Essay by people
  • Le Marketing Viral : Le Bouche À Oreille (french)

    Le Marketing Viral : Le Bouche À Oreille (french)

    A l'heure actuelle, le marketing relationnel est très à la mode, il s'agit d'une technique de marketing à laquelle le consommateur contribue et dont il se fait l'intermédiaire, voire parfois l'ambassadeur. Les stratégies mises en oeuvre par les annonceurs placent le consommateur au centre du processus de communication qu'ils élaborent afin que celui-ci transmette des informations par ce que l'on peut appeler un bouche à oreille. Le but de ce type de marketing est

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    Essay Length: 777 Words / 4 Pages
    Submitted: February 21, 2011 Essay by people
  • Starbucks Corporation Product Strategy

    Starbucks Corporation Product Strategy

    Headquartered in Seattle Washington, Starbucks Corporation is a premium coffee retailer offering a wide selection of hot and cold beverages, fresh food, premium ice cream, merchandise, and entertainment. Starbucks opened its first location in 1971 at Seattle's Pike Place Market. Although Starbucks closed approximately 600 underperforming stores this year, it still operates more than 16,000 stores worldwide with over 11,000 stores in the United States. Each store varies its product mix depending upon the size

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: February 21, 2011 Essay by people
  • L'oreal	- Brands Market Share for Cleansers

    L'oreal - Brands Market Share for Cleansers

    L'OREAL L'Oreal launched its 'Plenitude' line of products to the US market in 1988. Plenitude sales grew and quickly one of the top brands in the market. However, after some initial success the products, its been 8 or 9 years and the company has still not generated any profits. Plenitude, in the U.S. mass-market category, competes in three segments: daily moisturizers, treatment moisturizers and cleansers. Plenitude was launched in 1982 in France and is

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    Essay Length: 432 Words / 2 Pages
    Submitted: March 2, 2011 Essay by people
  • Helloglobal Market Analysis

    Helloglobal Market Analysis

    helloGlobal market of instant coffee is at $17 billion dollars. With this figure, Starbucks coffee, the market leader in the specialty coffee market has joined the instant coffee market. Moreover, this is also caused by the financial downturn happening in the US. With this new participant in the instant coffee market, there are possibilities of having new trends in coffee drinking especially that Starbucks is a respected brand in the coffee market. In the Philippines,

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 6, 2011 Essay by people
  • Marketing Mix - Heineken

    Marketing Mix - Heineken

    Applying the tool-Marketing Mix (4P) of Heineken has met, in a very efficient way, the needs of customers with products and reasonable prices, creating convenience for customers and how to reach the appropriate customers. 4.1. Product Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the

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    Essay Length: 452 Words / 2 Pages
    Submitted: March 11, 2011 Essay by people
  • Marketing Research Proposal - Aleve's Brand Company

    Marketing Research Proposal - Aleve's Brand Company

    Marketing Research Proposal Case 3.1 Aleve Executive Summary This study provides an overview of the proposed research solutions for the Aleve's brand company. The company is committed to provide a quality product to its consumers. Aleve is an over-the-counter (OTC) pain medication that provides relief for a variety of conditions. The Bayer corporation came into Aleve after P&G had not been able to move Aleve beyond a 6 percent market share. The aim of this

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: March 12, 2011 Essay by people
  • Stock Market India Analysis

    Stock Market India Analysis

    STOCK MARKET ANALYSIS The Indian markets managed to stage a rally. The big trigger of course was lack of major disappointments in the Budget. Impressive monthly auto sales figures coupled with upbeat economic reports further added some boost to the sentiment on Dalal Street. The core sector growth stood at 7.1% in January versus 6.1% in December. Exports surged 34% in January while the trade gap shrank. The manufacturing PMI touched the highest level in

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    Essay Length: 313 Words / 2 Pages
    Submitted: March 14, 2011 Essay by people
  • Marketing Plan for Nokia Phones

    Marketing Plan for Nokia Phones

    3. Marketing Principles: To achieve the desired level of sales, the company needs a robust marketing plan based on strong marketing principles. Although there are many principles that can be applied to Nokia, few of the most important ones that relate to the company in the current wake of times include:  Customer Satisfaction  Customer Perception  Customer Needs & Expectations  Generating Revenues  Making Progress  Environment Awareness  Diffusion of Technology

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    Essay Length: 2,500 Words / 10 Pages
    Submitted: March 18, 2011 Essay by people
  • What Is the Importance of Develop an Operations and Supply Management Strategy?

    What Is the Importance of Develop an Operations and Supply Management Strategy?

    What is the importance of develop an Operations and Supply Management strategy? The importance of Operations Management has increased dramatically in recent years. Significant competition, shorter product and service life cycles, better educated and quality-conscious consumers, and the capabilities of new technology have placed pressures on the operations function to improve productivity while providing a broader array of high-quality products and services. Operations Management explores the way services. Everything you wear, eat, sit on, use

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    Essay Length: 659 Words / 3 Pages
    Submitted: March 19, 2011 Essay by people
  • Marketing Analysis of Colgate Palmolive Pakistan

    Marketing Analysis of Colgate Palmolive Pakistan

    Submitted to Ms. Sara Khan Submitted by Aliya Sajjad Hasan Faraz Sarah Parvaiz Shan Abdullah MBA II April 28, 2000 Institute of Business Administration, Karachi Table of Contents TABLE OF CONTENTS 0 ACKNOWLEDGEMENTS 4 COLGATE PALMOLIVE 5 COLGATE PALMOLIVE (PAKISTAN) 6 COMPANY HIERARCHY 7 COLGATE PALMOLIVE'S MARKETING ENVIRONMENT 8 THE MACRO ENVIRONMENT: 8 Demographic Environment: 8 Social and Cultural Factors: 8 Economic Conditions: 9 Political and legal forces 9 Technology: 9 THE MICRO ENVIRONMENT

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    Essay Length: 7,328 Words / 30 Pages
    Submitted: March 20, 2011 Essay by people
  • Tupperware's Portfolio Strategy

    Tupperware's Portfolio Strategy

    Abstract Creating a portfolio of assets that reflects an executive-level financial strategy is not an easy task. Making the decision to sell, hold, and/or purchase funds is a task that requires knowledge and understanding of the current market and the financial capabilities of the company. Providing a diverse group of funds enhances the overall performance of the company and allows other companies the opportunity to interact together financially. Portfolio Strategy To achieve deep and lasting

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    Essay Length: 1,091 Words / 5 Pages
    Submitted: March 21, 2011 Essay by people
  • Market Trend and Market Growth Analysis of the Coffee Industry in Philippines

    Market Trend and Market Growth Analysis of the Coffee Industry in Philippines

    ABOUT THIS REPORT This Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report, you'll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections. The Coffee in Philippines market research report includes: * Analysis of key supply-side and demand trends * Detailed segmentation of

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: March 22, 2011 Essay by people
  • Technology Strategy for Hospital Supply Chain Management

    Technology Strategy for Hospital Supply Chain Management

    Technology strategy for Hospital supply chain management The history of investment in technology for hospital supply chain management is not filled with success stories. Supply chain management has not received much support when technology opportunities are considered. Clinical and financial applications have always been given priority. For a component of hospital operations that affects the entire enterprise so pervasively and has such a huge impact on a healthcare organization's financial success (35% to 45% of

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    Essay Length: 949 Words / 4 Pages
    Submitted: March 22, 2011 Essay by people
  • Recommendations on Aes's Electricity Meter Sourcing Strategy

    Recommendations on Aes's Electricity Meter Sourcing Strategy

    With increasing competition in the retail electricity market, and pressure from the decreasing net income margin, AES began initiating cost-cutting and repositioning strategies corporate-wise, particularly focusing in the company's new global strategic sourcing department. The corporate strategy included plans to capture the scale benefits in the procurement of services and supplies and to leverage the current organizational structure with more capabilities and competitive advantages for the transformation to a world-class global sourcing organization. The global

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    Essay Length: 1,211 Words / 5 Pages
    Submitted: March 23, 2011 Essay by people
  • Competitive Strategy

    Competitive Strategy

    5 major forces that determine the level of competitive intensity in industry:- 1. Threats of new entrants. For new entrants, how easy it is or difficult to compete and barriers that exist? 2. Threat of substitutes products or services. For product or service, how easy it can be substitute especially making it much cheaper? 3. Bargaining power of buyers. The position of buyers, how strong they are and can they work together to order larger

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 24, 2011 Essay by people

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