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  • Term Paper on Marketing Process of McDonald's Corporation

    Term Paper on Marketing Process of McDonald's Corporation

    Objectives This study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Company Profile McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid

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    Essay Length: 1,717 Words / 7 Pages
    Submitted: December 25, 2010 Essay by people
  • Marketing Product Failure Research

    Marketing Product Failure Research

    2.What lessons one can learn from DuPont's success and failure? Many lessons were learnt from success and failure stories of DuPont. They are summarized as follows: * Investments such as in research and development must be able to have payoffs in the long term. * High expectations due to previous breakthrough successes. * There is a huge amount of uncertainty since there is no guarantee of every research being used successful in its innovation. It

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    Essay Length: 1,189 Words / 5 Pages
    Submitted: December 29, 2010 Essay by people
  • Marketing Strategy for a Business - Pepsico

    Marketing Strategy for a Business - Pepsico

    Strengths, Weaknesses, Opportunities and Threats (SWOT). SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. n SWOT, strengths and weaknesses are internal factors. For example: A strength could be: * Your specialist marketing expertise. * A new,

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    Essay Length: 2,374 Words / 10 Pages
    Submitted: December 30, 2010 Essay by people
  • McDonald's Marketing Strategy

    McDonald's Marketing Strategy

    McDonald's marketing strategy is the foundation of its organizational strategy and its success. Its marketing mix and strategy are key elements for the organization achieving its mission and goals, which involve improving on its strengths and addressing any weaknesses. Strengths must be used by the company in order to maintain their position in the fast-food market and build on competitive advantage; their weaknesses must be improved in order to connect to the changing market. McDonald's

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    Essay Length: 366 Words / 2 Pages
    Submitted: January 1, 2011 Essay by people
  • Marketing 3.0 Book

    Marketing 3.0 Book

    INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3.0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and creative. They define Marketing 1.0 as a product-centric era, marked with the famous saying of Henry Ford, "Any customers can have a car painted any colour that he wants as long it is black". When it

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    Essay Length: 387 Words / 2 Pages
    Submitted: January 2, 2011 Essay by people
  • Air Deccan - Marketing Plan

    Air Deccan - Marketing Plan

    Marketing Plan Problem Statements  Ramaswamy Gopinath is weeks away from opening a business that will provide the India with their first low cost air carrier and provide all Indians with low fares and the opportunity to fly for the first time. Mr. Gopinath needs to be able to convince his investors that his business model will be successful in the Indian market and that Air Deccan will become a very successful and profitable Company.

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    Essay Length: 572 Words / 3 Pages
    Submitted: January 2, 2011 Essay by people
  • Does Marketing Create or Satisfy Needs?

    Does Marketing Create or Satisfy Needs?

    First we must look at the types of goods or services that are commonly advertised and break those up into segments. The segments that we'll use will be: primary goods/services, and luxury goods/services. In my discussion of the primary segment I will cover some basic needs products such as foods (groceries, supermarkets), housing (real estate), and personal grooming (soaps, shaving, and tooth-paste). These are the goods that consumers are purchasing no matter what the state

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    Essay Length: 408 Words / 2 Pages
    Submitted: January 4, 2011 Essay by people
  • Whole Foods Market

    Whole Foods Market

    Introduction By 2005, Whole Foods Market had evolved into the "world's largest retail chain of natural and organic foods supermarkets." Their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values. Whole Food's stated mission statement was to "promote vitality and well-being for all individuals by offering the highest quality, least processed, most flavorful natural and naturally preserved foods available."

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 5, 2011 Essay by people
  • Internal Marketing Tactics

    Internal Marketing Tactics

    1. Develop a "Touch-Point" exercise to identify all the places that your organization comes into contact with the marketplace. 2. Measure Employee Awareness and Satisfaction - see if this ties into customer satisfaction. 3. Create an internal advisory board that positions top performers as internal consultants on new marketing messages or HR issues. 4. Hit the road with a salesperson. See what you can learn from the experience. 5. Develop an in-house radio program to

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    Essay Length: 402 Words / 2 Pages
    Submitted: January 17, 2011 Essay by people
  • Marketers - Features and Benefits

    Marketers - Features and Benefits

    Marketers need to know consumer needs so that they can target those needs with specific products and services. This linkage helps a consumer understand how the product helps satisfy her needs. Features and Benefits Marketers will match the features and benefits of various products and services to the needs of customers. When the consumer recognizes the benefit and is convinced it will serve his need, chances of a sell are enhanced. Types A marketer must

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    Essay Length: 262 Words / 2 Pages
    Submitted: February 6, 2011 Essay by people
  • Analysis of Nonprofits in Small Markets

    Analysis of Nonprofits in Small Markets

    After flying hours above the Atlantic, the anticipation for what a first-time European traveler will see is overwhelming. Europe is a land deep in history, a history filled with buildings and artwork older than the American Declaration of Independence. Nothing can prepare you for the decent into a world completely differently than your own. The landscape in the Netherlands is reminiscent of a patchwork quilt, perfectly square farms divided by streams and grassy paths. There

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    Essay Length: 1,600 Words / 7 Pages
    Submitted: February 12, 2011 Essay by people
  • Le Marketing Viral : Le Bouche À Oreille (french)

    Le Marketing Viral : Le Bouche À Oreille (french)

    A l'heure actuelle, le marketing relationnel est très à la mode, il s'agit d'une technique de marketing à laquelle le consommateur contribue et dont il se fait l'intermédiaire, voire parfois l'ambassadeur. Les stratégies mises en oeuvre par les annonceurs placent le consommateur au centre du processus de communication qu'ils élaborent afin que celui-ci transmette des informations par ce que l'on peut appeler un bouche à oreille. Le but de ce type de marketing est

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    Essay Length: 777 Words / 4 Pages
    Submitted: February 21, 2011 Essay by people
  • Hrm Department of Citi Na Bank: Bangladesh

    Hrm Department of Citi Na Bank: Bangladesh

    HRM Department of Citi NA Bank: Citi's Human Resources professionals deliver superior: HR policy development, strategic HR advice, reward and retention programs, management of employee relations, resourcing, learning and development, and compensation and benefits. HR is responsible for attracting candidates, retraining and developing them individually. Citis' HR department is well known for the fact that they spend a lot time to examine their candidates so that they can have the most suitable candidate for the

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    Essay Length: 768 Words / 4 Pages
    Submitted: February 22, 2011 Essay by people
  • L'oreal	- Brands Market Share for Cleansers

    L'oreal - Brands Market Share for Cleansers

    L'OREAL L'Oreal launched its 'Plenitude' line of products to the US market in 1988. Plenitude sales grew and quickly one of the top brands in the market. However, after some initial success the products, its been 8 or 9 years and the company has still not generated any profits. Plenitude, in the U.S. mass-market category, competes in three segments: daily moisturizers, treatment moisturizers and cleansers. Plenitude was launched in 1982 in France and is

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    Essay Length: 432 Words / 2 Pages
    Submitted: March 2, 2011 Essay by people
  • Essay on Bangladesh

    Essay on Bangladesh

    Bangladesh (Listeni /ˈbɑːŋɡlədɛʃ/ or Listeni /bæŋɡləˈdɛʃ/; Bengali: বাংলাদেশ), officially the People's Republic of Bangladesh (Bangla: গণপ্রজাতন্ত্রী বাংলাদেশ Gônoprojatontri Bangladesh) is a country in South Asia. It is bordered by India on all sides except for a small border with Burma (Myanmar) to the far southeast and by the Bay of Bengal to the south. Together with the Indian state of West Bengal, it makes up the ethno-linguistic region of Bengal. The name Bangladesh means "Country

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    Essay Length: 439 Words / 2 Pages
    Submitted: March 4, 2011 Essay by people
  • Helloglobal Market Analysis

    Helloglobal Market Analysis

    helloGlobal market of instant coffee is at $17 billion dollars. With this figure, Starbucks coffee, the market leader in the specialty coffee market has joined the instant coffee market. Moreover, this is also caused by the financial downturn happening in the US. With this new participant in the instant coffee market, there are possibilities of having new trends in coffee drinking especially that Starbucks is a respected brand in the coffee market. In the Philippines,

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 6, 2011 Essay by people
  • Marketing Strategy - Kick It Home! Video Game

    Marketing Strategy - Kick It Home! Video Game

    Defining the Opportunity a) Our prospect consumers are parents buying the product for their children. We have determined this by analyzing the report "Kid's Sports" by Warren Clark. We extracted from the report that 20% of all young kids in Canada play soccer. The trend is growing. However, in general sports participation is declining steadily over the years. As people shift away from outdoor activities, we see an opportunity to develop and indoor interactive soccer

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    Essay Length: 1,044 Words / 5 Pages
    Submitted: March 9, 2011 Essay by people
  • Article Review - Problem Drinking and the Workplace: An Individualized Approach to Prevention

    Article Review - Problem Drinking and the Workplace: An Individualized Approach to Prevention

    In the article "Problem Drinking and the Workplace: An Individualized Approach to Prevention," found in Psychology of Addictive Behaviors, 2002, Volume 16, Number 3, by Britt K. Anderson and Mary E. Larimer that the authors predicted that participates from a medium size food and retail company who participate in a six month intervention program will reduce his or hers alcohol drinking compare to participants who do not participate in a non-treatment control group. Moreover,

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    Essay Length: 833 Words / 4 Pages
    Submitted: March 10, 2011 Essay by people
  • Marketing Mix - Heineken

    Marketing Mix - Heineken

    Applying the tool-Marketing Mix (4P) of Heineken has met, in a very efficient way, the needs of customers with products and reasonable prices, creating convenience for customers and how to reach the appropriate customers. 4.1. Product Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the

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    Essay Length: 452 Words / 2 Pages
    Submitted: March 11, 2011 Essay by people
  • Marketing Research Proposal - Aleve's Brand Company

    Marketing Research Proposal - Aleve's Brand Company

    Marketing Research Proposal Case 3.1 Aleve Executive Summary This study provides an overview of the proposed research solutions for the Aleve's brand company. The company is committed to provide a quality product to its consumers. Aleve is an over-the-counter (OTC) pain medication that provides relief for a variety of conditions. The Bayer corporation came into Aleve after P&G had not been able to move Aleve beyond a 6 percent market share. The aim of this

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: March 12, 2011 Essay by people
  • Rough Day for Stocks

    Rough Day for Stocks

    A sell-off in U.S. stocks accelerated Wednesday, with all three major indexes ending at their lowest levels of 2011. The S&P 500 and Nasdaq composite erased their gains for the year, while the Dow is barely hanging on, up only 0.3% in 2011. Trading has been extremely choppy as investors try to sort out disappointing U.S. housing data against the backdrop of developments in Japan. It didn't help that European Union energy commissioner Günther Oettinger

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    Essay Length: 393 Words / 2 Pages
    Submitted: March 16, 2011 Essay by people
  • Gm's Marketing Strategy

    Gm's Marketing Strategy

    GM's marketing director for new ventures, Ken Stewart, says "if you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now." This seems to summarize the U.S. auto makers' approach to hybrids. W 3. Evaluate Toyota's marketing strategy so far. What has Toyota done well? How might it improve its strategy? In my opinion, and based on the case, Toyota brought a new product with

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    Essay Length: 479 Words / 2 Pages
    Submitted: March 18, 2011 Essay by people
  • Marketing Plan for Nokia Phones

    Marketing Plan for Nokia Phones

    3. Marketing Principles: To achieve the desired level of sales, the company needs a robust marketing plan based on strong marketing principles. Although there are many principles that can be applied to Nokia, few of the most important ones that relate to the company in the current wake of times include:  Customer Satisfaction  Customer Perception  Customer Needs & Expectations  Generating Revenues  Making Progress  Environment Awareness  Diffusion of Technology

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    Essay Length: 2,500 Words / 10 Pages
    Submitted: March 18, 2011 Essay by people
  • Everyone's Gasoline Problem

    Everyone's Gasoline Problem

    Gas prices go up and down due to many different factors. Among them, seasonality and local competition deserve closer attention. The first reason has a lot to do with supply and demand. It is known that people drive more during Summer time, so the demand for fuel increases (1). Aware of that, the industry deliberately raises gas prices to earn a greater (and faster) profit, even when crude oil prices remain stable. It is as

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    Essay Length: 1,140 Words / 5 Pages
    Submitted: March 20, 2011 Essay by people
  • Marketing Analysis of Colgate Palmolive Pakistan

    Marketing Analysis of Colgate Palmolive Pakistan

    Submitted to Ms. Sara Khan Submitted by Aliya Sajjad Hasan Faraz Sarah Parvaiz Shan Abdullah MBA II April 28, 2000 Institute of Business Administration, Karachi Table of Contents TABLE OF CONTENTS 0 ACKNOWLEDGEMENTS 4 COLGATE PALMOLIVE 5 COLGATE PALMOLIVE (PAKISTAN) 6 COMPANY HIERARCHY 7 COLGATE PALMOLIVE'S MARKETING ENVIRONMENT 8 THE MACRO ENVIRONMENT: 8 Demographic Environment: 8 Social and Cultural Factors: 8 Economic Conditions: 9 Political and legal forces 9 Technology: 9 THE MICRO ENVIRONMENT

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    Essay Length: 7,328 Words / 30 Pages
    Submitted: March 20, 2011 Essay by people

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