Bangladesh Marketing Plan

Before you complete this marketing plan template and start using it, consider the following:

1. Do your research. You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis.

2. Determine who the plan is for. Does it have more than one purpose? Will it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, find out what are they interested in.

3. Do not attempt to fill in the template from start to finish. First decide which sections are relevant for your business and set aside the sections that don't apply. You can always go back to the other sections later.

4. Use the [italicised text]. The italicised text is there to help guide you by providing some more detailed questions you may like to answer when preparing your response. Please note: If a question does not apply to your circumstances it can be ignored.

5. Use the marketing plan guide. The marketing plan guide below contains general advice on marketing planning and a complete overview with details on each question asked in the marketing plan template.

6. Get some help. If you aren't confident in completing the plan yourself, you can enlist the help of a professional (i.e. Enterprise Connect Centre, Business Enterprise Centre, business adviser or accountant) to look through your plan and provide you with advice.

7. Write your summary last. Use as few words as possible. You want to get to the point but not overlook important facts. This is your opportunity to sell yourself. But don't overdo it. You want third parties to quickly read your plan, find it realistic and be motivated by what they read.

8. Review. Review. Review. Your marketing plan is there to make a good impression. Errors will only detract from your professional image. So ask a number of impartial people to proofread your final plan.

9. Print. Before you print a copy of your completed marketing plan, ensure you delete the first section containing the guide as well as the [italicised text]. To print a copy, select the Printer icon on the toolbar, or select File then Print on the main menu.

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