Swot Analysis in Foods

Why choose to do this Business?

I choose to do this business because nowadays some of restaurant or home industry that selling the Asian food and if they sell it, they just sell in some menu of choice to choose. But if in this Hochiak Delicious Asian Food that have many of menu that can be choose it.

Such as:

 Chicken Chop

 Chicken Rice cooked using Rice Cooker

 Chicken with Potatoes, Carrots and Mushrooms

 Chilli Garlic Tofu Snack

 Loh mee

 Mee Goreng (Fried Noodles)

 Mee Suah Soup

 Miso Sweet Potato Shoots

 Miso Tofu Soup

 Roti Canai

 Yam Rice

 Prawn Fried Rice etc.

But beside that, the most specific menu or special food in this Hochiak Delicious Asian food that's Porridge. Porridge is a favorite of many children and a great breakfast option for them. It is easy to digest as well. Health aside, porridge is simply one of the most spirit-lifting ways to start the day, a hug in a bowl.

In Medan, Restaurant or home-industry that's selling too much kind of the porridge and some of the home-industry, they sell and focus only in porridge. So in this Hochiak Delicious Asian Food builds in many kind of menu of porridge and customer also get choice to choose the others kind of menu that suitable to them. For the porridge in Hochiak Delicious Asian Food, it can be:

 Pork and Dried Oyster Porridge  Scallop Congee

 Shredded Chicken Porridge

 Vegetarian Congee  Beef Congee

 Sweet Potato Rice Congee

Five forces determine the nature and degree of competition in an industry:

- Threat of new competitors

It can be positive because restaurant or home-industry is not selling the main special of the porridge such as Pork and Dried Oyster; Scallop Congee; Sweet Potato Rice Congee; Beef Congee; Vegetarian Congee and Shredded Chicken Porridge. Because in others home-industry they didn't have this kind of menu.

- Threat of substitute products or services

It can be negative because the customer can eat other porridge.

- Intensity of rivalry among existing competitors

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