Meyhods of Delivering Good to Customers

METHODS OF DELIVERING GOOD TO CUSTOMERS

The methods of transportation I would recommend to be utilized in transporting Caster guitars from Mexico to the United States are trains, trucks and intermodal. I would even consider using water because it is least expensive of the types of transport. It could be feasibly considered using ships on the Pacific Ocean as part of the transportation method. In fact, because it is the least expensive, water could be utilized as the primary method. Once the goods were on land, the United States, they could be transported using trains or trucks. And since trains are cheaper than trucks, it would be more practical to them. And depending how quickly the goods needed to be at the U. S. location, trucks may be considered. So, in all actuality, these methods combined would result in an intermodal method: water, trains and truck.

The methods of transportation recommended to be used when transporting Caster guitars from Asia to the United States again would be water, trains and trucks. Thusly, intermodal. Air would not be considered because of the expense. Although water (using ships) is the longest time-wise, it is the most practical method. Once on U. S. land, the goods, again, could be transported using trains (most likely) because of it's reliability and low expense. Trucks would be used from the train station to the final destination. These three methods mixed would amount to the method being described as intermodal.

PART 2

FACTORS WHICH INFLUENCE MARKETING STRATEGIES

Caster Guitars' sells its products mainly in the United States. Because of this the global factor at play for this company is national rather than world-wide. The technological factor is an important one. In that the guitar which is manufactured by Caster Guitars is a product created by technology, this factor would be a crucial one. The technology behind the product could change dramatically in a short period of time. One way to keep on top of it would be the use of the Internet. Another important factor when marketing guitars would be the sociocultural aspect. For example, a big market for the sale of guitars may be the youth, or more exact, the not old. So, determining age population shifts, age related values and attitudes would be necessary when considering this factor. The competitive factor might recognize the speed in which the product is available to the customer. And the economic factor when offering this product would need to be considered when marketing different parts of the United States. Someone living perhaps in Los Angeles, CA would have a different economic face than a customer living in say the state of Wisconsin.

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