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  • Marketing Plan - Netflix in Canadian Hotels

    Marketing Plan - Netflix in Canadian Hotels

    Executive Summary Enclosed in this report is the marketing plan for Netflix as it introduces its video streaming service into urban hotels throughout Canada that are frequently visited by business professionals. Our marketing strategy will be focused on creating an appeal for our target market, and thus generating brand awareness

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    Essay Length: 2,877 Words / 12 Pages
    Submitted: May 8, 2012
  • Marketing Plan - Pharmasim

    Marketing Plan - Pharmasim

    COMPANY DESCRIPTION: Allstar Brands is a consumer packaged goods company that manufactures and markets its own products both nationally and internationally. The company was founded in 1924 and has since grown through mergers and acquisitions. There are three divisions in the company; Consumer Products, International, and Pharmaceuticals. The Consumer Products

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    Essay Length: 1,333 Words / 6 Pages
    Submitted: February 4, 2016
  • Marketing Plan Case

    Marketing Plan Case

    Alcolette will make a difference in the lives of those who want to stop drinking, just as Nicorette has help many people stop smoking. "The World Health Organization estimates 140 million people are alcoholics around the world. " (alcohol addiction, 2013)" "1 in 25 deaths can be attributed to alcohol

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 4, 2013
  • Marketing Plan Final - the Make Up and Break up Emporium

    Marketing Plan Final - the Make Up and Break up Emporium

    Emporium Final Marketing Plan Petrina Bedford Fuand Jackson Latasha Irving Kwana Patterson Reiko Williamson Principals of Marketing Spring 2011 May 5, 2011 The Make Up and Break Up Emporium (The Ultimate BF) Mission Statement Our mission is to provide the very highest quality of client care. We will provide convenient

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    Essay Length: 4,920 Words / 20 Pages
    Submitted: May 12, 2011
  • Marketing Plan for a Bar

    Marketing Plan for a Bar

    Marketing Plan My task is to create a Marketing plan for a bar on a town centre near a university. Market Analysis The bars location is in Manchester near The Printworks, which is a large entertainment venue with nightclubs and restaurants. This will provide our main competition. 1.7 Customers Our

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    Essay Length: 2,364 Words / 10 Pages
    Submitted: April 4, 2012
  • Marketing Plan for a Handyman Business

    Marketing Plan for a Handyman Business

    An individual who works in a financial institution that is in the business primarily of raising capital for companies, governments and other entities. There are six difference professionals brokers you have an investment advisers and certified public accountants, lawyers or insurance agents and financial planner. They all work in many

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    Essay Length: 597 Words / 3 Pages
    Submitted: January 18, 2013
  • Marketing Plan for Arte Handicrafts Company

    Marketing Plan for Arte Handicrafts Company

    1. EXECUTIVE SUMMARY ARTE is a company owned by three young women entrepreneur. We have seven years of experience in the distribution of handicrafts. We make, buy and distribute handicrafts from Colombia. Our products are high quality and completely original; each piece is carefully handcrafted by people from Colombian native

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    Essay Length: 2,094 Words / 9 Pages
    Submitted: June 19, 2011
  • Marketing Plan for Basketball

    Marketing Plan for Basketball

    With the number of colleges and entertainment in the city of Buffalo a student has endless options as to what they would like to do on any given basketball game night: * Canisus Basketball * UB Basketball * Party/social event * Medaille Basketball * Ect. Keeping this in mind, coupled

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    Essay Length: 677 Words / 3 Pages
    Submitted: June 23, 2011
  • Marketing Plan for Blackberry Playbook

    Marketing Plan for Blackberry Playbook

    1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary Norah 2.1.1 Market Demographics 2.1.2 Market Trends 2.1.3 Market Growth 2.2 SWOT Analysis of Blackberry Playbook 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition 2.4 Services 2.5 Critical Issues 3.0 Marketing Strategies 3.1 Mission 3.2 Marketing Objectives 3.3 Financial

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    Essay Length: 3,309 Words / 14 Pages
    Submitted: December 22, 2011
  • Marketing Plan for Blackberry Playbook

    Marketing Plan for Blackberry Playbook

    Basically customers are facing a big issue because they are not finding the exact electronic device that will satisfy their needs. It's either a great camera but slow internet or a high speed internet or device full of applications but with an expensive price. Furthermore customers are not feeling convenience

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    Essay Length: 717 Words / 3 Pages
    Submitted: April 7, 2013
  • Marketing Plan for Classic Airlines

    Marketing Plan for Classic Airlines

    Marketing Plan for Classic Airlines Classic Airlines is feeling the ripple effect of the economic downturn throughout the global markets. When people say that recovery does not feel like a recovery, they are describing reality (The New York Times, 2011). Classic Airlines earned 10 million on 8.7 billion dollars in

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    Essay Length: 1,033 Words / 5 Pages
    Submitted: May 23, 2012
  • Marketing Plan for Compact Suv

    Marketing Plan for Compact Suv

    Market vision In 21 century car is become part of our lives. The research show that in western country every family have at least one car, that is a very large market. From the market theory we know that every product should segment the market, such in car market some

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: June 4, 2011
  • Marketing Plan for Nissan Leaf

    Marketing Plan for Nissan Leaf

    MARKET ANALYSIS Social ecologist, Peter Drucker, said "Every social and global issue is a business opportunity just waiting for the right kind of inventive entrepreneurship, the right kind of investment, the right kind of collective action." Nissan took advantage of the green movement by creating and producing the new LEAF

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    Essay Length: 2,112 Words / 9 Pages
    Submitted: January 20, 2012
  • Marketing Plan for Nokia Phones

    Marketing Plan for Nokia Phones

    3. Marketing Principles: To achieve the desired level of sales, the company needs a robust marketing plan based on strong marketing principles. Although there are many principles that can be applied to Nokia, few of the most important ones that relate to the company in the current wake of times

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    Essay Length: 2,500 Words / 10 Pages
    Submitted: March 18, 2011
  • Marketing Plan for Selling Product

    Marketing Plan for Selling Product

    TABLE OF CONTENT CONTENTS PAGE(S) 1. BACKGROUND 1 2. EXECUTIVE SUMMARY 1 3. SWOT ANALYSIS 2 3.1 Strengths 2 3.2 Weaknesses 2 3.3 Opportunities 2 3.4 Treats 2 4. OBJECTIVES 3 4.1 Product Description 4 5. MARKETING STRATEGY 5 5.1 Target Markets 5 5.2 Target Customer 5 5.3 Positioning 6

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    Essay Length: 2,272 Words / 10 Pages
    Submitted: March 20, 2012
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    There are different pricing strategies available to firms and each will be optimal in different situations (Jobber and Fahy, 2006). One strategy is premium pricing, which is also called a high price-high quality strategy, and this allows the firm to charge higher prices because there is something unique about the

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    Essay Length: 256 Words / 2 Pages
    Submitted: June 29, 2011
  • Marketing Plan for Whitelight

    Marketing Plan for Whitelight

    Marketing Plan for WhiteLight Chapter 1 Introduction: In this competitive business world, marketing is an essential part of any company. The main two ideas of marketing are to attract the market and do the activities to retain them. In order to do the jobs of marketing a proper marketing plan

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    Essay Length: 3,813 Words / 16 Pages
    Submitted: July 31, 2011
  • Marketing Plan in Japan

    Marketing Plan in Japan

    In the era of globalization, many companies have decided to go internationally to widen their market, increase sales and gain the competitive advantage of target countries. For Australian flower companies in general and Wafex Company in particular, Japan is a potential market since it plays an important role as a

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    Essay Length: 277 Words / 2 Pages
    Submitted: May 19, 2011
  • Marketing Plan Lg

    1. EXECUTIVE SUMMARY In this competitive business world, marketing is an essential part of any company. The main two ideas of marketing are to attract the market and do activities to retain them. In order to do jobs of marketing plan is very important. Without having a complete plan for

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    Essay Length: 4,623 Words / 19 Pages
    Submitted: October 18, 2016
  • Marketing Plan of Li Ning Company Limited

    Marketing Plan of Li Ning Company Limited

    Executive Summary The following marketing plan forms the basis for the introduction of an innovative new product (racket) by the Li Ning Company. The analysis allows us to outline the best strategies to follow for the achievement of the company's strategic goals. Li Ning racket will be marketed as a

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    Essay Length: 397 Words / 2 Pages
    Submitted: August 14, 2011
  • Marketing Plan Phase 1

    Marketing Plan Phase 1

    Marketing Plan Phase 1 Introduction Anytime an organization launches a new product it must first complete its due diligence by creating an in depth marketing plan. Proctor and Gamble is faced with this challenge many times throughout the year with any new product launch. Failure to have a solid marketing

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: September 25, 2011
  • Marketing Plan: Phase III - Levi Strauss

    Marketing Plan: Phase III - Levi Strauss

    Marketing Plan: Phase Three Levi Strauss offers a product to their consumers that will allow them to dress themselves in comfort. This new product will be marketed as an opportunity for the consumers to put their own designing touch to use. Phase three of the marketing plan will show the

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    Essay Length: 1,991 Words / 8 Pages
    Submitted: September 2, 2011
  • Marketing Plan: Tesla Motors

    Marketing Plan: Tesla Motors

    IVIC Marketing Plan: Tesla Motors Danijel Iviv MBA 630 Regent University Dr. Gregory Stone 09/17/2015 TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………………………………………………………………4 INTRODUCTION…………………………………………………………………………………………………………………4 COMPANY HISTORY………………………………………………………………………………………………..4 PURPOSE………………………………………………………………………………………………………………..5 MISSION…………………………………………………………………………………………………………………5 PRODUCT DESCRIPTION…………………………………………………………………………………………..5 GOALS & STRATEGIC OBJECTIVES…………………………………………………………………………….5 MARKET RESEARCH……………………………………………………………………………………………………………5 CURRENT MARKET SITUATION…………………………………………………………………………………5 INDUSTRY TRENDS…………………………………………………………………………………………………..6 INDUSTRY ANALYSIS………………………………………………………………………………………………..6 PRODUCT/SERVICE DESCRIPTION………………………………………………………………………………………7 CUSTOMER IDENTIFICATION & DESCRIPTION…………………………………………………………………….8 PYSCHOGRAPHIC…………………………………………………………………………………………………….8 DEMOGRAPHIC……………………………………………………………………………………………………….9 CUSTOMER ANALYSIS………………………………………………………………………………………………9

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    Essay Length: 4,922 Words / 20 Pages
    Submitted: December 18, 2016
  • Marketing Planning

    Marketing Planning

    Table of Content: Page: 1.0 Current Market Situation 3 1.1 The 4 P's 3 1.11 Product 3 1.12 Price 4 1.13 Promotion 4 1.14 Place 5 1.2 PEST Analysis 5 1.21 Economical 5 1.22 Political 6 1.23 Social 7 1.24 Technological 8 2.0 SWOT Analysis 9 2.1 Strengths 9 2.2

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    Essay Length: 3,735 Words / 15 Pages
    Submitted: April 17, 2013
  • Marketing Planning - Market Positioning

    Marketing Planning - Market Positioning

    You must realize that your product or service cannot be all things to all people. Very few items on the market today have universal appeal. Even when dealing in basic commodities like table salt or aspirin, marketing people have gone to all sorts of extremes to create brand awareness and

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    Essay Length: 510 Words / 3 Pages
    Submitted: December 3, 2010
  • Marketing Problem

    Marketing Problem

    Marketing Problem According to the Centers for Disease Control and Prevention (2012), 17% of children, in the U.S., aged two to nineteen are obese and 35.7% (more than one-third) of adults in the United States are obese. As a result, companies are having to be a little more creative with

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    Essay Length: 948 Words / 4 Pages
    Submitted: August 27, 2013
  • Marketing Process

    Marketing Process

    Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three

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    Essay Length: 527 Words / 3 Pages
    Submitted: August 10, 2011
  • Marketing Product Failure Research

    Marketing Product Failure Research

    2.What lessons one can learn from DuPont's success and failure? Many lessons were learnt from success and failure stories of DuPont. They are summarized as follows: * Investments such as in research and development must be able to have payoffs in the long term. * High expectations due to previous

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    Essay Length: 1,189 Words / 5 Pages
    Submitted: December 29, 2010
  • Marketing Project - Autonomous Bladeless Lawn Mower

    Marketing Project - Autonomous Bladeless Lawn Mower

    Stacey Chmura November 17, 2016 MAR 3023 RVF Marketing Project Presentation What is the idea product or service you plan to offer? The product I would like to offer is an autonomous bladeless lawn mower. This mower is a self-sufficient lawn machine capable of mowing your lawn on its own.

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    Essay Length: 1,893 Words / 8 Pages
    Submitted: April 6, 2017
  • Marketing Proposal for Madonald House

    Marketing Proposal for Madonald House

    Marketing Proposal This marketing proposal was designed by Mark Alvarez, Eeshit Pradeep and Danilo Poujo for the Ronald McDonald House Charity organisation located in Brisbane, Queensland. 1. Executive Summary The following marketing proposal will examine possible improvements in the Marketing Field for the Ronald McDonald House. Since 1981 the Ronald

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    Essay Length: 695 Words / 3 Pages
    Submitted: May 10, 2017
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